Abstract
Annotation. This article investigates military euphemism as a communicative type that systematically reshapes reference and evaluation in contexts of organized violence. The aim is to explain how euphemistic choices coordinate interaction among military institutions, media, and civilian audiences by managing attention, emotion, and responsibility. The study combines discourse analysis with pragmatic theory and cognitive semantics and uses a structured corpus built from English language briefings, doctrinal manuals, and mainstream reporting.
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