Vol. 51 No. 2 (2026), Статьи
Vol. 51 No. 2 (2026)

MARKETING STRATEGIES IN THE FOOD MARKET

Статьи
Published 2026-05-22
  • F.T.Kasimova
  • Umarova Dilfuza
F.T.Kasimova
Umarova Dilfuza
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Keywords

Keywords: food market, marketing strategies, market segmentation, price, competition, product differentiation, brand, research methods, digital marketing, target audience, analysis, design, consumer demand.

How to Cite

F.T.Kasimova, and Umarova Dilfuza. “MARKETING STRATEGIES IN THE FOOD MARKET”. World Scientific Research Journal 51, no. 2 (May 22, 2026): 97–103. Accessed July 15, 2026. https://openresearch-hub.com/index.php/wsrj/article/view/2158.
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Abstract

Abstract. The article analyzes the main marketing strategies used in the food market. In particular, it highlights the importance of market segmentation, product differentiation, pricing policy, distribution channels and digital marketing tools. It also examines the issues of identifying consumer needs and building brand trust. The study substantiates the possibility of increasing the competitiveness of enterprises in the food market by applying effective marketing strategies.

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