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Abstract
Annotation: Advertising is a fast evolving modern process with its own set of rules and regulations as well as distinctive features. In addition to being a force (stimulus) that propels sales, research in this field demonstrates that advertising also modifies speech activity to suit the demands of the moment, enhancing its impact. The fact that a lot of information is communicated using a limited number of linguistic units—words and word combinations—is a distinctive and significant aspect of the text of advertising. The selling of products and their promotion are also included in the terminology of advertising.
Paraphrases are one of the key strategies frequently employed in advertising language. One stylistic device that highlights the depth of advertising language is the use of paraphrases.
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