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Abstract
Abstract: This article examines the strategic importance of customer relationship management (CRM) in modern marketing under the conditions of a market economy. The study explores the transformation from transactional to relationship-based marketing approaches, emphasizing customer loyalty, personalization, and digital integration. Using a systematic and comparative analysis, the research highlights the impact of CRM systems on firm performance, cost efficiency, and long-term competitiveness. Particular attention is given to the application of customer-oriented strategies in regional economies, including the Republic of Karakalpakstan. The findings demonstrate that effective customer relationship strategies significantly enhance sustainable business development.
References
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