Vol. 74 No. 1 (2025), Articles
Vol. 74 No. 1 (2025)

“INFLUENCERLAR VA RKLAMA MANIPULATSIYASI: MEDIASAVODXONLIKNI QANDAY QO’LLASH KERAK ?”

Articles
Published 2025-11-15
  • Abdupattaev Hasanboy
  • Sultonboyev Shoxjahon Husanboy o’g’li
Abdupattaev Hasanboy
Sultonboyev Shoxjahon Husanboy o’g’li
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Keywords

Kalit so'zlar: influencer, reklama manipulyatsiyasi, ijtimoiy tarmoqlar, mediasavodxonlik, tanqidiy fikrlash

How to Cite

Abdupattaev Hasanboy, and Sultonboyev Shoxjahon Husanboy o’g’li. “‘INFLUENCERLAR VA RKLAMA MANIPULATSIYASI: MEDIASAVODXONLIKNI QANDAY QO’LLASH KERAK ?’ ”. TADQIQOTLAR 74, no. 1 (November 15, 2025): 196–199. Accessed June 15, 2026. http://openresearch-hub.com/index.php/tad/article/view/252.
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Abstract

Annotatsiya:  Bugungi  raqamli  dunyoda  ijtimoiy  tarmoqlar  hayotimizning 
ajralmas qismiga aylangan. Influencerlar va blogerlar orqali tarqatilayotgan reklama 
va kontent iste’molchilar ongiga bevosita ta’sir qiladi. Ushbu maqolada influencerlar 
tomonidan  ishlatiladigan  psixologik  manipulyatsiya  usullari,  reklama  kontentini 
tanqidiy  baholash,  shuningdek  mediasavodxonlik  ko‘nikmalarini  qo‘llash  yo‘llari 
muhokama qilinadi. Maqola yoshlar, talabalar va raqamli jamiyat foydalanuvchilari 
uchun foydali bo‘ladi. 

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References

Foydalanilgan adabiyotlar

1. Djafarova, E., & Trofimenko, O. (2022). Influencer Marketing and Consumer

Behavior. Journal of Digital Media, 14(2), 45-60.

2. Livingstone, S., & Bulger, M. (2014). Media literacy: A global perspective.

Policy Press.

3. UNESCO (2021). Media and Information Literacy Guidelines.

4. Cherepnin, A. (2020). Psikhologiya reklamy i manipulyatsii. Moscow:

Prosveshchenie.

5. Instagram, TikTok, YouTube influencer misollari (2023–2024).

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.