Gayratillaev Sardorkhuja Sanatillakhodjaevich, et al. “THE EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES IN SELLING COSMETIC PRODUCTS VIA ONLINE PLATFORMS: A QUALITATIVE STUDY”. World Scientific Research Journal, vol. 50, no. 2, Apr. 2026, pp. 157-68, https://doi.org/10.64941/1c5k5577.